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The Hidden Cost of a Messy Client Journey

Why Your Customer Journey Is Costing You More Than You Think

You’ve poured your heart into creating a course or coaching programme. The content? Brilliant. The offer? Irresistible. But behind the scenes… it’s chaos. Emails are delayed, sessions are missed, and your clients aren’t quite getting the seamless experience they expected. The Hidden Cost of a Messy Client Journey means your customers aren't getting the journey they deserve


A smooth customer journey = more sales

The journey your clients go on after they say “yes” to working with you plays a huge role in whether they stay, refer, or buy again.


Here’s what a well-crafted client journey can lead to:

  • Increased trust from the very first interaction

  • Better retention throughout your course or programme

  • Higher referrals because people talk about experiences they love


The signs your back-end might be hurting your business

  • You manually send every onboarding email

  • You’re always chasing up missed forms or forgotten links

  • Your client experience feels rushed or unorganised

  • You’re doing everything yourself


How I help small business owners simplify their delivery

I work behind the scenes to support:

  • Branded onboarding packs

  • Automated welcome and reminder emails

  • Feedback forms and offboarding

  • Tech setup and session logistics

When you outsource these pieces, you gain time and professionalism.


Let’s fix the journey together

If you’re tired of duct-taping your delivery process and want something that feels smooth, strategic, and client-centred…


Book a call to explore how we can work together.

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@Rea Edwards Virtual Assistant

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